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MRKG-1302 (SE): 7 Branding


7. Explain retail image and promotional strategy by describing retail store layout, design, and visual merchandising.


Scholarly Articles

"Brand Management." Chain Store Age, vol. 74, no. 8, Aug. 1998, p. 24A. EBSCOhost,

Syed Alwi, Sharifah Faridah, et al. "The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty." Business Ethics Quarterly, vol. 27, no. 3, July 2017, pp. 393-422. EBSCOhost, doi:10.1017/beq.2017.20.

Warnaby, Gary and David Bennison. "Reciprocal Urban Place Marketing and Co-Branding? Retail Applications." Place Branding, vol. 2, no. 4, Nov. 2006, pp. 297-310. EBSCOhost, doi:10.1057/palgrave.pb.6000037.