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MRKG-1302 (SE): 1 Environment

Objective.

1. Explain the scope of the retail environment in an economic society.

Media

Scholarly Articles

Anitsal, M. Meral, and Ismet Anitsal. "Impact of customers' personality traits in retail environments." Academy of Strategic Management Journal, vol. 8, 2009, p. 39+. Business Collection, http://link.galegroup.com/apps/doc/A219010984/ITBC?u=txshracd2560&sid=ITBC&xid=0099abb7. Accessed 2 Apr. 2018.

Ertekin, Scott, and Lou E. Pelton. "Navigating the retail environment: an exploratory investigation of in-store mapping applications." Academy of Marketing Studies Journal, vol. 19, no. 2, 2015, p. 37+. Business Collection, http://link.galegroup.com/apps/doc/A458680901/ITBC?u=txshracd2560&sid=ITBC&xid=8f020c8b. Accessed 2 Apr. 2018.

Sweeney, Jillian C., et al. "The role of perceived risk in the quality-value relationship: a study in a retail environment." Journal of Retailing, Spring 1999, p. 77+. Business Collection, http://link.galegroup.com/apps/doc/A55015041/ITBC?u=txshracd2560&sid=ITBC&xid=e8fae372. Accessed 2 Apr. 2018.