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MRKG-1302 (SE): 4 Location

Objective.

4. Describe site locations available to retailers and decisions regarding selections.

Media

Scholarly Articles

Applebaum, William. "Guidelines for a Store-Location Strategy Study." Journal of Marketing, vol. 30, no. 4, Oct. 1966, pp. 42-45. EBSCOhost, ezp.tccd.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4996536&site=ehost-live&scope=site.

Ghosh, Avijit and C. Samuel Craig. "Formulating Retail Location Strategy in a Changing Environment." Journal of Marketing, vol. 47, no. 3, Summer83, p. 56. EBSCOhost, ezp.tccd.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4999829&site=ehost-live&scope=site.

González-Benito, Óscar and Javier González-Benito. "The Role of Geodemographic Segmentation in Retail Location Strategy." International Journal of Market Research, vol. 47, no. 3, 2005 Quarter 3, pp. 295-316. EBSCOhost, ezp.tccd.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=17040886&site=ehost-live&scope=site.