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MRKG-1302 (SE): 4 Location


4. Describe site locations available to retailers and decisions regarding selections.


Scholarly Articles

Applebaum, William. "Guidelines for a Store-Location Strategy Study." Journal of Marketing, vol. 30, no. 4, Oct. 1966, pp. 42-45. EBSCOhost,

Ghosh, Avijit and C. Samuel Craig. "Formulating Retail Location Strategy in a Changing Environment." Journal of Marketing, vol. 47, no. 3, Summer83, p. 56. EBSCOhost,

González-Benito, Óscar and Javier González-Benito. "The Role of Geodemographic Segmentation in Retail Location Strategy." International Journal of Market Research, vol. 47, no. 3, 2005 Quarter 3, pp. 295-316. EBSCOhost,