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MRKG-1302 (SE): 8 Technology


8. Demonstrate the use and influence of technology on creating effective retailing techniques. 


Scholarly Articles

Reisinger, Don. "The Dramatic Makeover of Apple's Retail Stores." Fortune, vol. 174, no. 3, 9/1/2016, p. 36. EBSCOhost,

Venkatesh, Viswanath, et al. "Design and Evaluation of Auto-Id Enabled Shopping Assistance Artifacts in Customers’ Mobile Phones: Two Retail Store Laboratory Experiments." MIS Quarterly, vol. 41, no. 1, Mar. 2017, pp. 83-114. EBSCOhost,

Waterman, Bryson, et al. "The Impact of Digital Technology in the Physical Store." MMR, vol. 34, no. 17, 18 Dec. 2017, p. 13. EBSCOhost,