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MRKG-1302 (SE): 8 Technology

Objective.

8. Demonstrate the use and influence of technology on creating effective retailing techniques. 

Media

Scholarly Articles

Reisinger, Don. "The Dramatic Makeover of Apple's Retail Stores." Fortune, vol. 174, no. 3, 9/1/2016, p. 36. EBSCOhost, ezp.tccd.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=117560238&site=ehost-live&scope=site.

Venkatesh, Viswanath, et al. "Design and Evaluation of Auto-Id Enabled Shopping Assistance Artifacts in Customers’ Mobile Phones: Two Retail Store Laboratory Experiments." MIS Quarterly, vol. 41, no. 1, Mar. 2017, pp. 83-114. EBSCOhost, ezp.tccd.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=121204223&site=ehost-live&scope=site.

Waterman, Bryson, et al. "The Impact of Digital Technology in the Physical Store." MMR, vol. 34, no. 17, 18 Dec. 2017, p. 13. EBSCOhost, ezp.tccd.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=127360233&site=ehost-live&scope=site.