BUSG 2309 NW - Small Business Management and Entrepreneurship
A guide to help students write a successful business plan. Included are links to useful resources for students to consult while working on their assignments.
Condon, Jennifer T.. "Strategy marketing planning and the marketing plan." In International Encyclopedia of Hospitality Management, edited by Abraham Pizam. 2nd ed. Routledge, 2010.
[Chapter 3]. Strategic marketing planning for the small to medium-sized business : writing a marketing plan. David W. Anderson. Business Expert Press. 2012.
The Marketing Mix - The dynamic nature of the 4 P's (video)
